Turkey’s leading personal care company and leader of its branded tissue paper market.
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Sanipak traces its roots back to 1970, when “İpek Kağıt” was founded with the mission of producing and promoting hygiene paper products—an essential pillar of modern and healthy living. Over the years, the company has diversified its portfolio and emerged as a leading Turkish innovator in the personal care sector. Through its Sanipak Professional brand, it supports away-from-home channels with tailored solutions, serving the tourism industry, restaurants, and cafes with professional-grade products.
Sanipak, with its flagship brand Selpak, exports to over 60 countries across five continents. Leveraging its strong marketing and sales expertise, Selpak has earned a place as one of the most preferred brands in its target markets. Looking ahead, Sanipak is focused on driving growth internationally, aiming to achieve over 50% of its sales from global markets in the medium term.
Guided by a value-driven approach through its R&D Center, Sanipak anticipates needs and places user expectations at the heart of its innovation. While striving for a clean and healthy future, the company diligently monitors its environmental footprint.
Under its “Our Promise to Tomorrow” initiative, Sanipak drives its efforts with concrete goals for environmental, social, and governance (ESG) sustainability. The company supports the responsible use of natural resources by sourcing cellulose from sustainable forests in all its hygiene paper products. Additionally, it ensures 100% recyclability in its product packaging and achieves a 96% waste recovery rate.
Sanipak has implemented wastewater recovery processes to optimize water usage, aiming for a 47% reduction in water intensity by 2028. Through energy efficiency initiatives, it reduced energy use by 5% last year and now powers all its production facilities in Türkiye entirely with renewable energy.
Beyond its core operations, Sanipak drives initiatives that raise personal hygiene awareness, empower women, and advance environmental sustainability across Türkiye. In collaboration with Türkiye’s Ministry of Environment, Urbanization, and Climate Change, the company recently launched the Zero Waste Blue project, providing training for tourism industry employees in sustainable waste management practices.
