Turkey’s leading personal care company and leader of its branded tissue paper market.
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Eczacıbaşı Consumer Products began its life as “İpek Kağıt” in 1969 to manufacture and help expand the use of tissue paper products essential for contemporary and healthy living. Through the years, the company has diversified its product range and grown into Turkey’s leading company in the personal care sector. In away-from-home channels, the company offers not only a large product portfolio but also training, auditing and consultancy services through its EP Academy program under the umbrella of Ezcacıbaşı Profesyonel.
Exported to more than 60 countries across five continents, the Selpak brand is now one of the most preferred brands in targeted countries thanks to the company’s remarkable performance in marketing and sales. Eczacıbaşı Consumer Products aims to achieve 50 percent of its mid-term sales targets in international markets.
Through its R&D center, the company embraces a value-oriented approach to cosmetics, anticipates needs, and focuses on consumer expectations while working towards a clean and healthy future by continuously measuring its environmental impact, reducing waste and recycling.
Eczacıbaşı Consumer Products actively seeks to improve energy, water and waste management in its production plants and uses independently accredited suppliers with expertise in sustainable forest management to fully meet its need for cellulose, the raw material for tissue paper products.
As a signatory of the Business World Plastic Initiative (IPG) the company commits to reducing the use of plastic in its packaging. Also taking the initiative on the topic of equal opportunities, Eczacıbaşı Consumer Products actively pursues the empowerment of women not only within the company but also in the sector through its memberships in a number of organizations.
