Focus Areas of Digital Transformation at Eczacıbaşı
Creating Value for the Consumer
The path to maintaining a competitive advantage lies in understanding the consumer's journey. By employing technology, we're aiming to be accessible to our consumer in every channel at the moment they need us.
Creating Value from Data
We're trying to collect data from every link in the value chain and give it meaning.
Sample Project
ESAN KOKPİT
Sample Project
GLOBAL LIGHTHOUSE
New Business Development
We’re developing new business models that meet the new needs of our current business fields, investing in start-ups with potential, forging bonds between our companies and the start-up ecosystem.
Sample Project
FİGOPARA
Sample Project
EVITAL
Eczacıbaşı Group prioritizes contributing to public health with its vision of being a pioneer of contemporary, high-quality and healthy life.
Cultural Transformation
It is very important that we establish a corporate culture that isn't afraid to take risks and make mistakes. It's also important that we have agile teams and that everyone gains the ability to contribute to our digital transformation through awareness and training.
Sample Project
DİJİTALİZ
